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When reviewing your public relations content, make sure that you have information about the following items, news and events:
NEWS TRIGGERS
• Acquisitions:
• Alliances:
• Awards:
• Benchmark performance results:
• Channel programs:
• Customer deployments/wins:
• Government programs:
• International initiatives:
• Earnings releases:
• Milestones:
• New personnel:
• New products:
• Patent awards and filings:
• Press conferences:
• Strategy/roadmap unveiling:
• Technology licensing/OEM deals:
MARKETING MATERIALS
• Executive Bios
• Company Fact Sheet
• Company Backgrounder
• Product information tear sheets or data sheets
• White papers
• Case Studies
• Spokespeople bios
• Story Lines/Potential Media Angles
o Corporate
o Entrepreneurial
o Growth
o Technology
o Innovation
o Patents
o Customer Benefit
o ROI
o TCO
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